Wine and Women

Women and their wine have a special relationship. Here's a sometimes humorous look at this culture.

 

from cafemom.com

Wine Moms

Wine moms are popular on social media. It could be a meme or just a picture of a wine bottle and a mom talking about her long day. There has even been a study published in the Psychology of Popular Media on the impact of social media on moms and alcohol consumption.

From an historical perspective, if you go back a hundred years, cocaine was prescribed for childbirth and recovery. In postpartum recovery, the poor woman was trying to take care of the newborn, her other children, the house, and her husband. Cocaine might just be that pick-me-up needed so she could continue to do all that was socially required. Later, when cocaine was frowned on, she might get amphetamines after childbirth. This is the history of, as the Rolling Stones called it, "mother's little helper." By contrast, a glass or two of wine at the end of a hectic day seems kind of tame.

In the sitcom Cougar Town, she's drinking an unknown
bottle of red wine. Probably to avoid a lawsuit by Rombauer. :)
image credit to ABC

Cougar Juice aka Cougar Crack

Cougar: Middle-aged women seeking younger men for a good time
Juice: Rombauer Chardonnay

This means if you see a 40+ female, usually a blonde, drinking chardonnay by herself or with girlfriends, she is seeking a younger man for a fling. If she is drinking chardonnay with a younger man, then she's already scored. If he's an older gentleman (aka sugar daddy), then perhaps she's just drinking all she can before having to see him naked.

Why did Rombauer get the title of cougar juice? It's a style of chard that was very popular in the '80s and '90s, and probably the first premium wine these women drank in their youth.

My personal interactions with Cougar Juice:

• Twenty years ago, a marketing guy from Rombauer said they called it liquid crack within the company.
  
  
• Ten years ago, in South Lake Tahoe having lunch at a beachside restaurant, we were a few tables over from two middle-aged blondes finishing up their meal. The waiter shouted over from several tables away, "Hey, you ladies want another bottle of that cougar juice?"
  
  
• Five years ago, Rombauer had opened their new facility in Amador County, a hundred miles east of Napa. I assumed this was in order to attract new cougars. My wife and I stopped in. As we were sitting outside in the sun, sipping on a glass of zinfandel btw, a middle-aged blonde from a loud group came over and asked if I was Sully, the hero pilot of the Hudson River crash.
  
  
  

"Bold, sophisticated, with a hint of gnarly"
Special thanks to the source of this image, bizadmark.com,
that lit up my security software and suggested a full system scan

Advertising

Wine advertising, especially in the wine magazines, has mellowed a bit over that past couple of decades. During the '80s and '90s, it seemed full of upper middle class, thin 30-year-old female models. They were often saying something sophisticated, but with sexual undertones. The males were slightly older, dressed to the tee, and sometimes had a bit of a predatorial look.

 

Sex and Wine

Sex and alcohol have always gone together. It's just that with premium wine the advertising has often looked a bit uncomfortable.

Then there's this  lol:

Sorry, it's just am image, not a link.
Find it yourself  😝