Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
What determines the price of a bottle of wine? There's definitely supply and demand, for certain wines and for certain grapes from certain places. What we'll cover here are the basics or labor, material, and overhead.