Bob on Sonoma

Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.

Tuesday, October 27, 2026

Visiting Sonoma County in the Winter

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Why would you want to take a wine tasting trip to Sonoma County, and nearby Napa, in the wintertime? 
Thursday, October 22, 2026

The 2026 Calif North Coast Grape Harvest

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It's an odd year. It all started in the early spring.
Tuesday, October 20, 2026

Climate Change

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"Should I Stay or Should I Go Now?" by The Clash might describe the thinking of wineries and grape growers.
Thursday, October 8, 2026

Napa Too Expensive? Part 2, California Alternatives

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If price and/or the crowds are keeping you from Napa Valley, there are plenty of options. The previous article covers wine regions near Nap...
Tuesday, October 6, 2026

Is Napa Too Expensive? Part 1, Bay Area Alternatives

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If $75-up tastings, $100-up wines, and crowds aren't for you, there are options. You can seek out the dwindling number of Napa producers...
Friday, October 2, 2026

Attracting New Customers to the Winery

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There is much talk about what Napa needs to do to attract more visitors. This is also true for Sonoma, Paso Robles and other premium wine ar...
Tuesday, September 29, 2026

Why Some Wine Trends Happen

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We've had plenty of wine trends in the past. Recently we've seen blue wine, orange wine, CBD-infused wine, and natural wines. Some o...
Thursday, September 24, 2026

Sacré Bleu, The French are Turning to Beer!

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   For the first time in the modern age the consumption of beer is greater than wine in France. Beer edged out wine by 10 million liters, ab...
Wednesday, September 23, 2026

NEWS: California's Oldest Family-Run Winery Files Bankruptcy

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Jeff, Katie, and Jim Bundschu Sixth and fifth generation owners   Today Gundlach-Bundschu Winery in Sonoma filed chapter 11 bankruptcy. They...
Tuesday, September 22, 2026

State of the Wine Industry in a Few Graphs

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These graphs are from Azur Associates , a Napa-based winery consulting firm.
Thursday, September 17, 2026

Bringing In New Wine Drinkers

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How do you go about getting new, usually younger, people to join the wine world? The conventional way is to hit them up with viticulture, wi...
Tuesday, September 15, 2026

Cool Idea to Bring in People

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It's no secret that winery traffic is down. The wineries with tasting rooms usually depend heavily on these direct-to-consumer sales.
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