California's wine industry experienced explosive growth in the 2010-2020 timeframe, adding roughly 1,500 wineries between 2010 and 2020 alone. Since the mid-1990s the number of wineries in America has been on a steep climb.
Bob on Sonoma
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Thursday, June 4, 2026
Tuesday, June 2, 2026
Zinfandel on the Rebound?
Premium Zinfandel appears to be bucking the broader trend of declining wine sales. Some white wines are also bucking the trend.
Friday, May 29, 2026
Thursday, May 28, 2026
Dining Out is not as Popular as it Once Was
About 20% of U.S. wine is sold to restaurants generating at least 40% of sales in dollar value, because of restaurant mark-ups. There's bad news on that front as inflation eats into people's eating out habits.
Tuesday, May 26, 2026
Thursday, May 21, 2026
Happy Hour at the Winery
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| image from sonomamag.com |
Wineries Embrace Happy Hour from Sonoma Magazine.
Tuesday, May 19, 2026
The Coming of Enhanced Wine Tourism
Wine tourism has always meant visiting wineries, tasting wines, maybe buying, and moving on. Sometimes there might be a look at the wine production facility. This is changing.
Thursday, May 14, 2026
Sonoma Mountain Appellation
The Sonoma Mountain range that sits to the west of Sonoma Valley separating it from the Santa Rosa and Petaluma plains. The highest point in the range is Sonoma Mountain at about 2,500 ft.
Within the Sonoma Mountain range is the Sonoma Mountain appellation or AVA.
Tuesday, May 12, 2026
Not All Wine is in the Doldrums
The common opinion is that wine sales are in trouble. While overall sales are definitely down, not all market segments are the same. Here's where you'll find growth.
Thursday, May 7, 2026
Visiting Sonoma County, Part 2
The previous post was title Visiting Sonoma County -- Basic Info. This one is the intermediate course. 🍷
Tuesday, May 5, 2026
Thursday, April 30, 2026
Alternates to Your Favorite Wine Varietal
Why try something besides your favorite kind of wine? One reason is that Chardonnay, Pinot Noir, and Cabernet Sauvignon are often on the expensive side due to their popularity. Another, you might just want to change it up.
This is focused on alternatives made in California.
