Wine tourism has always meant visiting wineries, tasting wines, maybe buying, and moving on. Sometimes there might be a look at the wine production facility. This is changing.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Wine tourism has always meant visiting wineries, tasting wines, maybe buying, and moving on. Sometimes there might be a look at the wine production facility. This is changing.
The Sonoma Mountain range that sits to the west of Sonoma Valley separating it from the Santa Rosa and Petaluma plains. The highest point in the range is Sonoma Mountain at about 2,500 ft.
Within the Sonoma Mountain range is the Sonoma Mountain appellation or AVA.
The common opinion is that wine sales are in trouble. While overall sales are definitely down, not all market segments are the same. Here's where you'll find growth.
The previous post was title Visiting Sonoma County -- Basic Info. This one is the intermediate course. 🍷
Why try something besides your favorite kind of wine? One reason is that Chardonnay, Pinot Noir, and Cabernet Sauvignon are often on the expensive side due to their popularity. Another, you might just want to change it up.
This is focused on alternatives made in California.
There are numerous free events and other ideas for the warm months of 2026.
The idea for this post came about after reading for the hundredth time in a Napa social media group, "We're going to Napa for our first time! I love Riesling, where do we go?" I didn't reply, but I'm thinking, you go to New York or Washington State. You don't go to Napa.
Following along with that idea is this, "I like ____. Where can I find it?" Not all-inclusive, but I hit some of the major ones.
White wines are in the midst of a boom cycle as U.S.sales surpassed red wines in 2024. That same year global white wine sales were up 3% while red wines were down 3%. Why is this and what might red wine producers learn?
Sonoma County growing areas such as Russian River Valley, Sonoma Coast, and Petaluma Gap are known for Pinot Noir. Following is a timeline for the growth of Pinot in the county.
Kenwood Vineyards, located in the village of Kenwood in Sonoma Valley, has been a fixture of Sonoma County winemaking for over 50 years. The site has been home to winemaking for 120 years.