SALES of Sauvignon Blanc are hot, that is, you should always serve it cold. :)
Sauv Blanc trails Cabernet Sauvignon, Chardonnay, Pinot Gris, and Pinot Noir in popularity in the U.S. But Sauvignon Blanc is the one gaining the most in sales (with Pinot Gris second). It seems some consumers are turning to reasonably priced crisp whites.