Poor, poor, pitiful Merlot. It had more than a decade long love affair with the American wine consumer from the time of The French Paradox until Sideways.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Tuesday, May 30, 2023
Thursday, May 25, 2023
California Wine Grape Trends
The following data is from the California 2022 Grape Crush Report published by the USDA. The trends show where we've been in the last few years during a boom economy, forest fires, and a pandemic. This data is for the entire state. Note that the majority of the grapes come from the vast San Joaquin Valley and go primarily into inexpensive wines. Also note that, in some instances, the report also shows table grapes.
Tuesday, May 23, 2023
What's Done to Wine in the Cellar?
First off, I'm not a winemaker other than a bit of homemade stuff. Actually, if I was a winemaker, I wouldn't be telling you many of the things done to your wine. Second, nothing mentioned here will hurt you. Everything done in the cellar is to make the wine better, or sometimes to save time or money, in the opinion of the people making the wine. Sometimes it's for taste, sometimes for looks. The U.S. gov't, the TTB, controls what can legally be added.
There are two groupings of wine manipulations, things added and processes done to the juice or wine.
Thursday, May 18, 2023
Mega Purple is Everywhere!
Depending on your point-of-view, there is a secret ingredient to help many wines look better or there is fakery and dishonest business practices by many wineries.
Mega Purple is concentrated grape juice added to wine. It's made from a hybrid grape called Rubired (sometimes called Tenturier).
Tuesday, May 16, 2023
A Successful Wine Tasting Trip
Whether you are going for a day or a week, here are a few wine tasting tips to make things go well. As you'll see, there's a bit of prep work.
Friday, May 12, 2023
Hot Alcohol (in Sales)
What's hot in alcohol sales in the country? This is looking at growth over the past few years, not total sales. Info from Market Watch Mag.
Thursday, May 4, 2023
In Depth: Acid, Tannins, Sweetness
The past few posts have covered individual elements that you taste in a wine: acidity, tannins, sweetness, alcohol, and body. If you remember, tannin isn't really sensed by taste, but actually by touch. This post will get a little nerdy with a bit of science (sorry).
Tuesday, May 2, 2023
Body in Wine
The term body is the weight, texture and richness of a wine. Weight is viscosity, or how thick and heavy it feels. Texture would be terms like silky, smooth, sharp, firm. Richness is full, round, sweet tasting, or not.