Why? Because they appreciate the annual $1.4 billion pumped into the economy! Wouldn't you?
Based on visitor surveys nearly nearly three million out-of-towners spent almost one-and-a-half billion dollars in 2012 while visiting Napa Valley. (Other estimates put the number of annual visitors as high as four million). About two million of those folks were there for one day only so we can guess they reside in the S.F. Bay Area.
The best news is the vast majority said they will return.
Two-thirds of employment in Napa County is wine-related. No surprise!
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