Per an article in The Drinks Business the popularity of beer is at its highest level in a decade. However, men over 55 years old prefer wine as do women.
Gallup has an interesting poll showing the popularity of beer, wine, and spirits for the past couple of decades. There is a slow, but steady increase in the popularity of spirits over that time. Wine shows a bigger increase while beer has been up and down, but mostly down. Interestingly, it appears that during the recession wine decreased and beer increased in popularity as folks were probably looking for something less expensive.
from gallup.com |
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