After the horrendous fires and the news coverage it seemed like Sonoma County pretty much burnt to the ground. It is currently estimated about 170 square miles burned, or about ten percent of the county's land area. The most damaging was in the northern part of Santa Rosa. Most of the acreage burned were steep, remote hillsides where the fire could not be easily controlled.
That leaves 90% of the county untouched, including most of the wine areas. As it turns out vineyards make a pretty good fire block.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Friday, October 27, 2017
Tuesday, October 24, 2017
Sonoma Post-Fire: Rebuilding the Tourism Industry
As cataclysmic as the last couple weeks have been you can see a return to normalcy beginning. Maybe not so much for those that lost their home, business, or a loved one, but in an economic sense.
Restaurants and other businesses are reopening. The big question is, "Have we scared away too many visitors?" Even though the destruction was only a small part of Sonoma County, people may be staying away in droves. Tourism is a really big piece of the local economy.
Restaurants and other businesses are reopening. The big question is, "Have we scared away too many visitors?" Even though the destruction was only a small part of Sonoma County, people may be staying away in droves. Tourism is a really big piece of the local economy.
Monday, October 23, 2017
Post-Fire Sonoma County FAQs
An almost unimaginable disaster struck several counties, including Sonoma and Napa, with the bulk of the damage and loss of life in Sonoma's largest city, Santa Rosa. People will have questions about the wine and about visiting the area. Here's the information and speculation we have now.
Friday, October 6, 2017
Zinfandel Confuses a Lot of People
Many folks aren't really sure what Zinfandel is supposed to be. It's certainly had its share of mystery, changes, and ups and downs in the marketplace.
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