A Visual Look at the Wine Market

A look at the wine market in a few graphs.
Every Picture Tells a Story, Don't It? Rod Stewart, 1971.

Click on a graph to enlarge for readability.

World's largest producers by volume

graph from Bodegas Nodus

 

World wine consumption through 2024
It is at its lowest since 1961. Nearly half is from the EU.

graph from Winemag.co.za

 

U.S. wine consumption through 2024
You see a one-year jump right after WWII, a steady increase as the Boomers reached drinking age, a decline as people moved to "drink better, not more" plus drunk driving became at no-no, a nice, long increase after the "French Paradox" on 60 Minutes, then the recent steep drop off post-pandemic.

graph from NapaValleyFocus Substack

 

Current U.S. consumption by age
Millennials have taken over as the biggest generation of wine drinkers, but are drinking less overall, and drinking other beverages more than did the Boomers.

graph from Financial Post