California's wine industry experienced explosive growth in the 2010-2020 timeframe, adding roughly 1,500 wineries between 2010 and 2020 alone. Since the mid-1990s the number of wineries in America has been on a steep climb.
Wineries in the U.S. by year, 1900-2024
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| From the Centenarian Playbook, Substack click on image to enlarge for readability |
A decline in the number of wineries could be viewed as a market correction. That doesn't lessen the hardship for owners and employees—I've been there. The distress will be felt by many hardworking people and communities. Yet if the industry has expanded beyond what demand can sustain, the current bubble may need to deflate before the market can regain balance.
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| from SF Chronicle |
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