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Wednesday, July 15, 2026

Using AI to Select Wineries to Visit

Artificial Intelligence is everywhere on the Internet. Perhaps, you could say it's being shoved down our throats. Regardless, we all probably use it, more so with the youngest among us. Millennials and Gen Z of drinking age. Yes, some of the Gen Z (1997 to 2012) are of drinking age!

Following is some help in using AI to actually give you useful suggestions.

 

No, we're not quite there yet

 

Using AI correctly is really the same as asking others for help. For wine visitations, I see plenty of social media posts saying something like, "What wineries should I visit?" or "What's the best winery in Napa?" or "What's a can't miss winery?" These are poor questions that will give you poor information. There are several hundred wineries in Napa and another several hundred in Sonoma County. How is anybody else supposed to know what you might consider the best? Qualifications are needed. The more information given, the better. After getting suggestions you'll want to check out their websites and reviews for yourself. All of this is the same with AI.

What to ask

Where and when you're going. How many people, especially if it's a group over six.

Style of wines you like. Examples: Buttery chardonnay, crisp whites, full-bodied cabernet, fruit-forward reds.

Price range. Examples: Burgundian-style Pinot Noirs under $60, slightly sweet Pinot Gris.

The winery. Examples: Small, family-run, dog friendly, modern architecture with views of vineyards, wineries visitors typically don't visit, walk-ins welcome, tasting fees under $50.

The experience: Lactose free food pairing, vineyard tour, indoor seating, library tasting. 

Once you pick potential wineries to visit 

How many wineries do you want to visit each day? Two or three is recommended though I don't know what AI thinks about that. You want to let AI know if you are driving, you've hired a driver, or you plan on ride-share. 

Are reservations required? Note: If reservations are suggested then decide how well that will work based on the time of year, day of week, and how many people in your party. That is, if it's Labor Day weekend make a reservation ASAP. If it's a Tuesday in January for two people it shouldn't be a problem to just walk in. If you're a group of six of more you should always have a reservation.

Once you've picked lodging you can have AI help set up a winery schedule then you can ask about nearby lunch stops. Supply data about casual vs. fancy, price range, type of foods, dietary needs.

Verification

Don't just trust AI anymore than you should trust a stranger on Reddit. Look at the winery's web page for info about cost, reservations, and wines. Look up reviews to get insight on style and quality. 

  

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