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Monday, July 16, 2012

Wine Trucks

The food truck craze is big.  At least it's a big deal on the West Coast--not sure about wherever you may be. It started with the taco trucks then someone got a brainstorm to serve other foods of high quality. Not saying taco trucks don't have the best food--some do, some don't. Locally we have everything from wood-fired oven pizza to paella in the mobile format.

I recall reading that Portland Oregon (naturally) has beer trucks. So that begged the question, "Why doesn't Sonoma County have wine trucks?" It seems like a logical way to get your wines to various events. Well, it turns out that someone does have a wine truck.

Simi Winery has been around since the 1870s but isn't stuck in the past apparently. They have themselves a wine truck. Okay, it's a food truck too, probably to make the Alcohol Beverage Control folks feel better about it. And, of course, you can't just wheel it down any street or park it anywhere and serve up some Sauvignon Blanc, but it works for events that already have a permit to serve alcohol.

It would be great if they could get permission to serve wine anywhere. Maybe you remember as a kid having the ice cream truck roll through your neighborhood blaring out music or ringing a bell and you'd rush for some money to go get an overpriced ice cream bar. Image how this would work with a truck rolling through business parks in the afternoon playing, say, UB40's "Red, Red Wine!"

Someone with the start-up cash and ambition (not me!) could put together a booze truck with a white wine, a rosé, and a red or two plus maybe a nice cold IPA along with some cheeses, crackers, pretzels, chocolates, etc. This has got to be The Next Big Thing!