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Thursday, December 18, 2014

Wine Marketing--Getting You to Buy

Marketing wine is pretty much like any other retail sales. There are some great lines the marketeers use to get you to act. Like these:

Time sensitive so you don't go away and think about it
Free shipping. Offer ends Friday
Up to 30% off for three days only
Last chance to save

Tuesday, December 16, 2014

All I Want for Christmas ...

Dear Santa,

Since I didn't get that six inch telescope when I was eight you owe me. Here's what I want this year. And it's not really even being selfish as most of this is as a public service for everyone to enjoy.

Friday, December 12, 2014

Wacky Alcohol Laws

Prohibition may have ended over 80 years ago, but that doesn't mean various state agencies didn't come up with lots of idiotic ideas afterwards. Liquor laws are all over the place in the U.S. There are still areas where it's illegal to drink (dry counties), there are places where you can't buy booze on Sunday, but elsewhere there are drive-through bars.

Wednesday, December 10, 2014

Sonoma County Wine in the Old Days

By "old days" I'm saying three decades ago. To some those were the old days. I mean look at those hairdos!

I ran across a magazine article on Google Books from the New York Magazine dated March 28, 1983. This article is titled "A Sip of Sonoma" with a subheading of "Most of Sonoma's wineries are new, but they're producing attractive wines at moderate prices."

Tuesday, December 9, 2014

Today's Weird Wine News

Leave it to the alcohol biz to come up with items like this:

Cannabis-infused wine because one buzz is never enough
Musician Melissa Etheridge is behind a project to create a line of pot-infused wines. I hope the wine is made to pair with the pot brownies.

Friday, December 5, 2014

Wine Accessories as Gifts

Everyone has at least one person on their holiday shopping list who already has everything. Okay, they have everything in your price range. How about a nice wine accessory? There is a lot more junk out there (admittedly, some of it is cute) than useful items.

Tuesday, December 2, 2014

Winter Events in Sonoma County

Major Wine-Related Events for Winter of 2014 /2015

This is the quiet time of year in the wine country and it's a great time to visit. What to expect:
  • There won't be any crowds (except on major event weekends). If you go on a weekday you could be the only people some wineries see all day!
  • Small crowds also means not much traffic, plus it's easy to find hotel rooms and get dinner reservations.
  • The weather can be 75 and sunny or 45 and raining so check the forecast before you go. 

Wednesday, November 26, 2014

Today's Beer News

There's a lot going on in the beer world. Some of it's funny, the last item significant.  
Old Ex-Commie Calls American Beer Filthy Water
The Czech president says nobody has better beer than the Czechs, but had to call out American beer because he still hates capitalist warmongers.   
X-Rated Beer from Austria  
There's actually a town called Fücking in Austria. Also, in German "hell" means "light" as in a lighter beer. So some marketing genius has a new beer called Fücking Hell.
What Lines People Up in Wine County?  
A new release from Silver Oak? No. It's the annual two-week availability of a triple IPA called Pliny the Younger from the Russian River Brewery.
American Craft Beer Bigger than Budweiser 
In 2013 more barrels of craft beer were shipped than barrels of Bud. Budweiser has been in a slow, steady decline for over 25 years. Craft beer, of course, is in a huge growth phase.

Monday, November 24, 2014

Article #237 on "What wine for Thanksgiving"

If you do a Google search on "Thanksgiving dinner wines" you'll find lots of people telling you what to drink with your turkey. Often though it's something like, "Get to 2013 Spier Chenin Blanc from South Africa."  Huh? Now I have to run all over looking for this specific wine? No thanks. Besides, a wine that's available in the 'burbs of New York City isn't necessarily going to be found in St. Paul.

If you want a successful meal note some of the characteristics mentioned below and do your Internet research or go to your knowledgeable wine shop person.

Friday, November 21, 2014

Tasting Wine. Well, You Don't Actually Taste It

In truth, you don't taste much of anything. This is correct for any beverage or food.

Your tongue is not very sophisticated when it comes to picking up the nuances of what you eat or drink. It basically perceives sweet, salty, bitter, and sour; each on a different part of the tongue.

Also, your mouth picks up what is called mouthfeel. This would be body, or viscosity (is the liquid thick or thin), the temperature, and any burning or heat (as from alcohol). A higher acid wine may seem thin. One with some residual sugar, even a little bit, seems fuller-bodied (thick).

Tuesday, November 18, 2014

Nat'l Zinfandel Day--Nov 19th

YES! An official holiday for the best wine variety on the planet! This "holiday" has been going on for several years. I can't believe this is the first I've heard about it.

Monday, November 17, 2014

Visiting Wine Country in the Winter

What's it like to visit the Sonoma/Napa area in the winter? And how does it differ from summer travel to Northern California?