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Wednesday, October 10, 2018

Dear Wine Marketers, This is Long Overdue

This is about that uncomfy subject of race. Wine ads seem mostly aimed at upper or at least upper-middle class white people. Whether the marketing types see this as their actual audience or if it's supposed to be something to aspire to I don't know. Regardless you are leaving out a big chunk of the potential audience -- African Americans.

How often do you see a black person in a wine ad? If any it's usually not obvious. How often do you see black people working a wine event? I can answer that one as never.

The first step may be to learn about black customers rather than your own preconceived notions. And then be inclusive. Lots of people might like wine if they thought they were part of the audience.

Article from Forbes