More good news for the wine business as winery tasting room traffic is up. Per a survey in WineBusiness.com the number of visitors and tasting room wine sales increased in 2011 compared to 2010 for all of the U.S. It's another small sign of economic recovery. The biggest growth was in Washington and Oregon followed by Sonoma County with Napa and the rest of the U.S. trailing, but still showing growth.
The average amount spent in a tasting room is at least double in Napa compared to any other region. That's because the average bottle of Napa wine is probably over fifty bucks.
There's more to the article including survey data on tasting room fees and wine clubs. Link
The folks that predict this kind of stuff are saying the U.S. wine industry can expect about ten percent growth in 2012. More good news for the wine business, but what about the consumer? Will prices increase? I would say yes as demand catches up and maybe outstrips the supply in the coming years.
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