Desperate marketing?

I don't know what to think of this one. Truett-Hurst Winery of Healdsburg in Sonoma County has partnered with an alcohol packaging design company and Safeway Markets to sell a specific line of wines in their stores.

Image from packiii.com

This line of wines in gimmicky packaging "is designed to help consumers pair wines with special occasions." One is called Curious Beasts made for your Halloween drinking. Really. There's also Bewitched, Candells, Chateau Crisp, and others. All bottles are wrapped up in a way to draw attention to themselves.

Truett-Hurst says they will produce 100,000 cases a year. That is a lot of wine.

Why did they do this? It turns out the company doing these labels is owned by a guy who is now a shareholder in Truett-Hurst.

This seems pretty wacky. We'll see what happens.

Story from the Press Democrat