It's no secret the marketing guys target products at certain groups. In the recent past there are wines for the younger set, even some for women and some for men. There's Flirty Wine and Bitch Wine along with Sledgehammer. The first two targeted at women, the last at men, in case you weren't sure.
Now there's an official gay wine. Somebody thought, "Hmm, with the legalization of gay marriage catching on around the country we should profit from this." So we have Égalité to celebrate your same-sex marriage.
Yes, we're waiting for the first "fruity wine" joke.
Huffington Post article
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