California wine sales are almost flat after several years of high growth. California is about 90% of the U.S. market and over $35 billion while Oregon measures their sales in the hundreds of millions. However, the percentage growth of Oregon wine is far outpacing California and the rest of the nation.
The dollar value of Oregon wine sold in retail outlets is up over 12% from 2017 to 2018. Direct-to-consumer sales are up 19% (double the national average). Pinot Noir sales are up about 15% and even Chardonnay is up almost as much even though Chard sales are flat overall. Oregon seems to be the new darling for many wine folks.
Numbers from bizjournals.com
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