A Quick Primer on Premium Wine Marketing

How do the marketing experts sell you expensive, luxury, premium wine? Status, otherwise known as snob appeal. When you can find great wines for half, or a quarter, of the price you have to take lessons from the like of Mercedes-Benz and Rolex. It's an emotional purchase, not logical, for people who are convinced they have arrived. So, you know, showing off.
That is all.  :)