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Thursday, May 13, 2021

Is the Pandemic Online Buying Spree Ending?

This graph shows where alcohol was purchased in 2020. It's a percent change in 2020 vs the previous year. After a big bump during the spring lock down online purchases have shown a decline as bar/restaurant purchases increased.

Definitions:
Off-premise - Not to be consumed where purchased; as in a wine shop, liquor store, or grocery.
On-premise - Buying alcohol meant to be consumed on-site; like a bar or restaurant.
DTC Online - Direct-to-consumer online purchase; such as buying from a winery's website.

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