Terroir (tehr-waar) is a fancy French word to do with the environment wine grapes are grown in -- the soil, climate, topography, and anything else about the site that might affect the characteristics of the wine. It's sometimes called the sense of place. This is a big deal in the serious wine world, as you can grow the same grapes managed by the same people in vineyards a short distance apart, and you'll get different wines.
So where does terroir come from exactly? Glad you asked. Well, maybe you won't be glad you asked because it's dinosaur poop, at least in this particular vineyards that scientists studied. And the best stuff comes from where the dinosaurs had gas. I shit you not.
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