Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Tuesday, November 1, 2022
Trends in Wine Sales by Price
This graph looks at different price points and shows the trend in sales. The cheap stuff is taking a hit. The sweet spot looks like $12 to $20. This is pretty typical in a good economy. The most current data is a year old.
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