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Thursday, April 13, 2023

The American Love Affair With French Wine

Top-selling French
premium wine in U.S.

In 1784 Thomas Jefferson, a Madeira and Port drinker, went to France. He came home a fan of Bordeaux and Burgundy. Part of this was probably political, as he switched from what the British drank to a buyer of wines from America's new ally.

France's largest exports in value are aerospace products. Number two is wine exports that were over $18b in 2022. This was up substantially from the two previous years, driven by inflation. More than one-forth of French wine and spirits exports are to the U.S.

The American market is huge. The French were the top wine consumers "forever" until about ten years ago, when the U.S. forged ahead as the largest wine consuming nation. France is still in the lead on the amount consumed per person. Wine consumption in France has been dropping for a number of years.

 

French exports in 2021 -- from Statista
Click on image to enlarge

 

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