The Silicon Valley Bank released its annual State of the US Wine Industry report. Following is some info on shipping from 2023. Other insights from the report are in the previous post, dated Feb 13th.
Overall, shipping wine to consumers is down. Washington State, however, went against the trend and increased their shipping by 5.5% in volume and 11% in dollars. Most of the growth was in Cabernet Sauvignon. Washington's volume is less than 20% of California's.
Napa Valley is still on top, with almost half of the $4 billion US wine shipping market. The average price of a bottle of Napa Cab shipping was $132! It sounds like some Cabernet Sauvignon lovers are buying from Washington state now.
All direct-to-consumer sales are down as tasting room visitation dropped for the second straight year. This is probably due to the cost, as lodging and tasting room fees have increased significantly in the most popular wine country regions.
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