Americans, and others, love to treat themselves. Whether it's $80 jeans or an $80 wine, we deserve it. In case you weren't aware, you are being helped in the premiumization of your consumption by those that stand to gain from it.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Thursday, April 25, 2024
Tuesday, April 23, 2024
Sauvignon Blanc is Hot
SALES of Sauvignon Blanc are hot, that is, you should always serve it cold. :)
Sauv Blanc trails Cabernet Sauvignon, Chardonnay, Pinot Gris, and Pinot Noir in popularity in the U.S. But Sauvignon Blanc is the one gaining the most in sales (with Pinot Gris second). It seems some consumers are turning to reasonably priced crisp whites.
Thursday, April 18, 2024
Does the Wine Industry Worry Too Much?
The vineyard folks worry about climate change, pests, water supplies and more. I figure that's okay because farmers are supposed to worry. When it comes to the future of wine sales, there's a lot of worry to go around and I'm not sure that it's all necessary.
Tuesday, April 16, 2024
Ken Wilson's Expanding Empire
Maybe you've heard of Wilson, Mazzocco, or Soda Rock wineries. That's just three of the eleven in the Wilson Artisan Wine collection throughout Sonoma and Mendocino Counties. It's definitely a collection, as Ken collects wineries, B&Bs, and vineyards like others collect bottles of wine. Ken and winemaker Diane Wilson's wineries also collect lots of gold medals.
Ken has added a new winery to his bevy of businesses.
Thursday, April 11, 2024
Tuesday, April 9, 2024
North Coast Wine Challenge 2024, the Big Winners
Yes, it's another wine judging! This one is local and allows wines from all over the region -- Sonoma, Napa, Marin, Lake, Mendocino, Solano Counties.
Wednesday, April 3, 2024
Marketing a Winery to a Younger Audience
For background, the wine industry foresees big trouble ahead. The generation that fueled the wine boom of the last few decades is aging out, and the younger ones don't seem as interested in wine.
One winery may have found a way to grab onto the future.