Wine same customs have been around for many generations, and it seems almost impossible to change any of them. It's not all necessarily bad, but some things make you wonder.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Tuesday, June 9, 2026
The Wine Sub-Culture
Thursday, June 4, 2026
If We Lose Wineries During the Downturn
California's wine industry experienced explosive growth in the 2010-2020 timeframe, adding roughly 1,500 wineries between 2010 and 2020 alone. Since the mid-1990s the number of wineries in America has been on a steep climb.
Tuesday, June 2, 2026
Zinfandel on the Rebound?
Premium Zinfandel appears to be bucking the broader trend of declining wine sales. Some white wines are also bucking the trend.
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