This is part two of two. The previous post was part one on things you learn about buying wine. This one is about enjoying the wine.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
This is part two of two. The previous post was part one on things you learn about buying wine. This one is about enjoying the wine.
This is part one of two parts on "things you learn about wine" as you get more experienced with the beverage. Part one here is concerned with buying wine; part two will be drinking wine.
According to a survey from Wine Intelligence, a wine consumer research company, about one in three adult Americans are regular drinkers of wine. That is, drink it at least once a month. Over 60% drink alcohol of some sort regularly. Why don't people drink more wine? The short answer is it's intimidating.
Lots of folks like to laugh at Natural Wines and similar programs. Sometimes the laughter might be justified. Sometimes, maybe not.
At the industry Wine Expo in Sonoma County on December 1st there was a side-by-side tasting of different "adjustments" made to a wine (see link below). There were also several vendors selling additives. I'm not saying any of these are bad or harmful or even can't be done to organic wines. It's just info to show some of the manipulations that might be performed in the cellar.
Here are some basic truths about premium wine sales coming from the point-of-view of a Boomer. There are some issues with wine marketing and sales expectations.
The Rockpile wine grape growing area in northern Sonoma County is one of the smallest AVAs in the country in total acres of grapes planted. There are 160 acres of vineyards sitting between 800 ft and 2,100 ft elevation in rocky, well-drained soil with maybe a foot of topsoil at the surface.
The wines from here are a rare treat with so little vineyards planted. It's mostly zinfandel and cabernet sauvignon, but there are several others. The cab franc and petite sirah from here are also excellent. It's almost entirely red wine grapes.
Everyone is aware of Burgundy, Bordeaux, and Napa wine prices. Lots of other regions qualify as expensive, like right here in Sonoma County. Good luck finding a Russian River Pinot for under $50 anymore. Heck, Willamette Oregon Pinot isn't exactly cheap.
Where can you look for good American wines at more reasonable prices?
Tablas Creek Vineyard of Paso Robles has a reputation of being a bit of an innovator in the wine biz. In the 1990s they introduced California to Rhone varieties and blends. Earlier this year they released quality wines in a three liter box, the equivalent of four bottles.
Zinfandel is related to grapes growing along the Adriatic Sea hundreds of years ago. More recently, it's been found to be genetically identical to Italy's Primitivo and Croatia's rare Crljenak Kaštelanski (good luck pronouncing that). The first Zinfandel in the New World showed up in New York 200 years ago and made its way to California in the 1850s. Zin was popular for a long time as part of jug red blends.
By the 1970s, it was falling out of favor to the likes of Cabernet and Merlot. A lot of Zin vineyards were pulled out and replanted, but many were saved by the popularity of White Zinfandel.
In wine terms, terroir has to do with the growing area for the grapes; the climate, soil, and topography. The whole natural environment that "raised" the grapes will affect the taste of the wine. Sonoma County is full of variations in all of these. The diversity is amazing.
November 7th was Merlot Day and I missed it! Maybe it's a sign of how far the grape has fallen since its heyday in the 1990s. There are good Merlots out there, and they tend to be reasonably priced compared to today's hot wine, Pinot Noir, or to some of the other Bordeaux grapes such as Cabernet Sauvignon or Cab Franc.
Here are a few places in Sonoma County to get your Merlot fix.