This was based on their sustainable grape growing, operating completely on renewable energy, recycling all their waste water, and being carbon neutral.
Water and power usage by grape growers and wine makers is high and is a local issue as other vie for the same resources. But even packaging with glass, the ink used on the labels, and cardboard have to be taken into consideration. Ink? Yes, the petroleum-based inks used by many actually contain heavy metals. And then there's Styrofoam packaging.
Parducci has set the bar high for others to follow.