A bad ass wine label
What about wine? Wine people worry a lot about finesse, alcohol levels, the appellation, food parings, etc. If you're gonna be a bad ass you don't worry about all that.
For a bad ass varietal I nominate Petite Sirah. It's no wimpy wine even though a few folks have manipulated it trying to make it fruit-forward and (OMG!) knock down the tannins. Petite Sirah is the Jack Nicholson/Clint Eastwood/Bruce Willis of wine. It won't take any shit off you, but it will dish it out. We're talking something like a Parducci or Foppiano Petite. These are no excuses bad ass wines. You have been warned!