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Thursday, August 30, 2012

U.S. market share for wine

Beer production is at record levels -- led by China! The U.S. is second though showing a slight decline even with the craft beer market's rapid growth.

In the U.S. over the past fifteen years beer has gone from 61% of alcohol sales to 53%. Spirits has risen from 27% to 32% now that cocktails and in favor again along with the popularity of premium vodkas, tequilas, single malt scotch, etc.

Wine has gone from about 12% to 15% of the market in that time and continues a steady growth through bad times and good.

Wine sales have grown for 18 straight years. Essentially from the time of the French Paradox episode of 60 Minutes that linked the good health of the French to their consumption of red wine despite eating fatty foods and smoking.

As the under-30 crowd becomes more wine savvy and many consumers want to explore new things, not just Chardonnay, White Zinfandel and Merlot, there's no reason to think this growth won't continue. It seems like it will be at the expense of Bud, Coors, and Miller.