The Trinchero Family

Yes, you can make a lot of money from White Zinfandel if you sell enough.

Trinchero Family Estates is the umbrella company over a large number of wine brands that all started with Sutter Home White Zinfandel about 50 years ago. Trinchero owns Joel Gott, Montevina, Napa Cellars, Trinity Oaks and almost 30 other wine labels.

They are now following Gallo into the booze biz. Last year Trinchero released Cruz and Tres Agaves Tequilas and just recently Sugar Island Rum.

Eventually one of these big players will get into the craft beer business. I'm guessing Gallo first. They have almost as much muscle in the distribution side as Anheuser-Busch. It's already been done on a small scale. Locally, for instance, the Ceja Winery family opened a small craft brewery. But when Gallo, Bronco, Trinchero, or one of the other biggies get in it'll be interesting to see how much success they have.