It seems like now might be a great time to change up the traditions in the wine biz.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Friday, March 20, 2026
Tuesday, March 17, 2026
2025 California Grape Crush Report
The state agriculture department has released the 2025 Preliminary Grape Crush Report. Following are a few highlights.
Thursday, March 12, 2026
Could This Be a Big Reason Why Wine Sales are Down?
You've heard that wine sales are looking gloomy, and you've probably heard different reasons why.
Younger consumers don't think it's cool because their parents drink it. There's too much competition from newer beverages like RTDs (ready-to-drink alcoholic drinks in cans), seltzers, ciders, and craft beer. There are health concerns. Another contributing factor is a post-pandemic let-down after huge sales just after businesses reopened in 2021. These all contribute, but price may be key.
Thursday, March 5, 2026
Large and Small, the Two Wine Industries
Looking at the differences in large vs. small wineries we'll focus on what's typical for each. Large ones are usually owned by corporations or at least have corporate-like structures. Small are family owned and operated. They are different in many ways.
Monday, March 2, 2026
Northern California's Wine Regions
When people think of California wine, they usually think of Napa Valley Cabernet first. Then maybe Sonoma County, specifically Russian River Valley, for Pinot Noir. There's actually a lot more. This is a look at the main wine regions of Northern California, listed alphabetically.