California agriculture isn't just about wine grapes -- far from it. The state is the fifth largest ag producer in the world. They are tops in the country in dairy along with crops like lemons, almonds and olives. Some of the more "exotic" crops are figs, prunes, kiwis, raisins, and walnuts. The state also grows a lot of thirsty cotton and rice.
What scientists do know is the earth's wet regions are getting wetter, the drier regions (like California) are getting drier.
Views of a local who has been in the hospitality side of the wine biz full- or part-time for about three decades. Maybe more importantly, an avid consumer of the local wines for over 40 years. Mostly general comments on the California wine business because that's what I know.
Norton Safeweb
Thursday, May 31, 2018
Tuesday, May 29, 2018
Tasting Room Etiquette
Summer is coming and many of us will be visiting wineries soon. Engaging in wine discovery in tasting rooms is an enjoyable experience, for sure. These tips will help make your visit more enjoyable. Like any public place tasting rooms have rules, especially because there is alcohol involved. Not every tasting rooms will follow these exact rules so check with them before visiting.
Friday, May 25, 2018
Summer 2018 Sonoma County Events
Following are major wine and non-wine events in Sonoma County for the
months of June through Labor Day weekend. Lots of stuff happening and
it's going to be a fun summer. Come say hi!
Wednesday, May 23, 2018
Thinking About That Dream Job in the Wine Biz?
"What if your hobby became your job?" is the aspiration of many. The nice thing about the wine business is you can actually make a living on most of the jobs. With the economy humming along now it might be a good time to think about the career change as there are jobs aplenty.
Monday, May 21, 2018
Anderson Valley, Mendocino County
Mendocino County, Sonoma's neighbor to the north, is quite the wine growing region in its own right. Many, though, may know it more as the ancestral home of the marijuana business in California. There are a dozen named wine growing areas (appellations) in Mendocino with Anderson Valley probably the most well-known.
Friday, May 18, 2018
True Stories from the Tasting Room
Things I've been told in the winery tasting room. And this is just in the past few months!
Wednesday, May 16, 2018
The Thing With Wine Scores
Many wine critics use a point system to rate wines. The idea is to lend some objectivity to the quality of a wine against its competitors. At one time there was a ten point scale that only looked for flaws and that may still be used by winemakers and such. The hundred point scale used now has its own problems as many see a wine with under 90 points as not so great. A 75 point wine? You'll never see that mentioned in print. Too bad that happened.
Monday, May 14, 2018
Garagiste Wine Festival, Sonoma
Garagiste is a term used to denote very small wine producers -- often making a few hundred cases of wine a year. There are actually a lot of them, but you've never heard of these wineries as they don't exactly have a marketing department. Their wines are generally sold to friends and folks that happen to stumble across their wines. Just like we did at this tasting.
Over half of all U.S. wineries make 1,500 cases of wine a year or less. Most of the ones at this festival were much smaller than that.
Over half of all U.S. wineries make 1,500 cases of wine a year or less. Most of the ones at this festival were much smaller than that.
Friday, May 11, 2018
Rosé All Day? NO
Just NO |
Wednesday, May 9, 2018
Online Alcohol Sales Increasing
Per Slice Intelligence, a marketing research firm out of Silicon Valley, online alcohol sales & delivery increased about 33% from 2016 to 2017.
Blame it on (or thank) Amazon. I buy everything from hardware items, to kitchen pantry foods, to drug store stuff online instead of running out to a store because it's easy and convenient. The same is happening with alcohol, with wine being the biggest part. It makes sense that wine is the key piece of this as most wines are high value and low availability (you aren't likely to order Bud Lite online when you can find it cheap at most any store).
Unfortunately, many wineries do a mediocre job with their e-commerce. It just might be worth the investment to do it right.
Blame it on (or thank) Amazon. I buy everything from hardware items, to kitchen pantry foods, to drug store stuff online instead of running out to a store because it's easy and convenient. The same is happening with alcohol, with wine being the biggest part. It makes sense that wine is the key piece of this as most wines are high value and low availability (you aren't likely to order Bud Lite online when you can find it cheap at most any store).
Unfortunately, many wineries do a mediocre job with their e-commerce. It just might be worth the investment to do it right.
Tuesday, May 8, 2018
Blog stats
Maybe nobody cares but me :) unless you also happen to have a social media presence or are a serious data nerd, but from Google's analytical tools here are a few stats on this blog:
Monday, May 7, 2018
Keeping Birds Out of the Vineyards -- Starwars Style
When the grapes ripen late summer and into the fall they can make a great meal for birds. You can see flocks of a thousand starlings swirling around vineyard land. There are several different methods used in an attempt to keep them from taking most of your crop (and your money).
Friday, May 4, 2018
How to Tell if a Wine Will Age
Some people buy wine with the hopes of aging it and getting something better two or ten or twenty years down the road. It's risky business trying to find wines that age well, having the proper conditions to store them, and knowing when to open the prized bottle. Here we'll try to figure out how to tell if a particular wine will age.
Wednesday, May 2, 2018
Rebuilding After the Fires
The October 2017 Wine Country fires decimated neighborhoods -- there's no other way to put it. Afterward it looked like a coordinated bombing campaign had happened. Once the shock wore off those affected had to start the rebuilding process. They were warned it would be a marathon, not a sprint. But instead of 26.2 miles it's starting to look more like a hundred.
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