Restaurants don't pay retail price for the wine they are selling to you. Generally, they'll pay about half of that. Then they have the audacity to charge you up to three times the retail price. Actually, it seems less expensive wines might be "just" twice retail whereas the high-end stuff is sometimes four times retail. It depends on the restaurant, too. A higher-end establishment that's charging you $50 for your dinner entrée seems to be fine with asking $200 for a $50 bottle.
Yes, you are using their service and wine glasses, but they also include this line in the bill meaning you are also expected to tip 15-18% on this over-priced wine.
Alternatives? Well, you can bring in your own wine depending on corkage policies and prices. You can frequent restaurants with more reasonable prices. You can order a beer. You can just drink water, but that's no fun.
If you are able to check their wine list online you might be able to do a bit of research before dinner to find the best deals. Also, before you go, Google "ordering the second least expensive wine." It's a trap!
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