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The Prius group passed by the California cabernets on the shelf and picked up a cabernet franc from Washington state or even (gasp) Virginia. They might seek out biodynamic wines; they've jumped on organic wines even though they might taste funky ("at least I'm saving the planet"). Pass on the chardonnay, ugh. Look, a chenin blanc from Loire! If they hear about a winery that's gone totally solar they'll make a mental note to look for their wine.
Yeah, most people aren't pigeon-holed this easily, but probably fall a bit in both camps, one more than the other.
There also the cheap wine folks who look for 15% alcohol under ten dollars and call that a bargain. Sorry, but you're doing yourself a disservice. Of course, some still drink Coors. Maybe because they like the way the cans look in their pickup truck's bed cuz that stuff isn't real beer any more than five dollar wine is real wine (hint: it's an industrial product). I suppose these are the Big Mac eaters.
Summary: Whether you're stuck on one wine type only or try every new thing that comes along, good or bad, is just fine because it's what you like. The "cheap alcohol possible"people? Well, think bigger and better. You've heard the phrase "you are what you eat." Well, that applies to what you drink, too.
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