What do Consumers Look for When Buying Wine?

 This is my own non-scientific list of things people use to buy wine when in a retail store. It's in order of my guess for most to least important (but not insignificant) reason to pick a particular wine.

The retail shelf talker (image from WSJ)

Less expensive grocery store wines

• Location on shelf.
• Price. Better if it's on sale.
  
• Eye-catching label. Either the color or design. Maybe it's got a cute dog.
• Shelf-talker and other marketing.
  
• Where the wine is from. Some stick with New Zealand Sauvignon Blanc or Argentinian Malbec.
• Screw cap. This might be a positive or a negative.
  

 Premium wine shopping

• The winery. Small producers, reputation, scores. Winery vs. negociant.
  
• The wine growing region. Single vineyard wines. Estate vineyard. 
• Back label info about the vineyard -- soil, climate, farming methods
  
• Price.
  
• Alcohol level. 
• Shelf talker.
  
• Organic or biodynamic.
• Less packaging. That is, not too fancy of a label, foil or bottle.