Or When Rich Guys Get Mad.
The word cult and expensive Napa Cabernets have gone together at least since the 1980s when Napa Valley got trendy. In fact, I recall being in a St. Helena (Napa Vly) wine shop back then when a couple asked the proprietor about pre-cult wines. I guess he wanted to get in on The Next Big Thing before anyone else.
Salvestrin Winery and the Appellation Trading Company are going to court to battle it out over the use of the word cult on their wine labels. Who used it first, who trade-marked it, blah, blah. Cult is like Reserve on a wine label. It's just marketing. It's kind of funny, but mostly dumb. But it sure is Napa!
Article on the lawsuit from Food & Wine.
Buy some Cult wine!
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