A Wine Poll Says Wine is Intimidating

 Your average American's view of wine etiquette:

• 2/3 think there is a right way and a wrong way to drink wine (how you hold the glass, serving temperature, pairing with food, etc.). Only 17% always follow these rules. The older you are, the less likely you are to pay attention to them.
  
  
• 3/4 find wine etiquette intimidating. This result is quite telling, and it is something the wine industry talks about changing, but nothing meaningful ever happens. If you want more people to drink wine, then you shouldn't have to read a book or worry about embarrassing yourself in front of others.
  
  

The poll was conducted by OnePoll in the U.S. for Woodbridge (part of Mondavi which is owned by Constellation Brands). I'm not sure how the respondents were selected.