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Thursday, September 29, 2022

Who Drinks Organic Wine?

   What is organic wine?

Organic wine covers the two main parts of producing wine. First, in the vineyard, it means the grapes were grown using certified organic farming practices. The key part of this is no chemical fertilizers, fungicides, etc. Organic compounds are allowed. Second, during the making of the wine certain things can be done or added to the wine for fermentation, quality, and preservation. This means things like yeast (to ferment) or egg whites (used in fining/clarifying).

  • A wine that uses organic grapes, but not organic winemaking, can be labeled Uses Organic Grapes.
  • An organic wine isn't necessarily vegan.
  • Laws vary from country to country on the exact definition of what is organically grown or produced.

   Who drinks organic wine?

By total volume Germany and France lead with a big gap to the next countries, the UK, US, and Sweden.

Per capita, Sweden is way out in front, with Austria a distant second.

What's clear is that this is a Western Europe led movement.

The demographic is younger people who tend to buy more organic items, including wine. This shows that significant growth is possible. However, the price disparity between conventional and organic is growing.

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