There's been plenty of bad news out of the wine industry recently. It's not all gloomy, however, as Napa seems to be doing fine. The article linked below is from a Napa tourism group reported by the Wine Spectator.
Number of visitors: There were 3.7 million visitors in 2023. That's compared to 3.85m in 2018 and 3.5m in 2016.
Diversity: The number of minority groups and LGTBQ has roughly doubled from pre-Pandemic.
Age: The average age has dropped from 46 to 40. Attracting younger visitors has been a major push by the wine industry.
Spending: Visitors spent a record $2.5 billion in 2023. Of course, the cost of lodging, dining, wine tastings, and wine purchases is higher.
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