Per the Alcohol and Tobacco Tax and Trade Bureau, or TTB, there are 269 Appellations, American Viticultural Areas/AVAs, official wine growing regions, or whatever you want to call them. About half are in California, where close to 90% of the country's wine comes from. How many AVAs are too many? 300? 400? 150?
You have to wonder who all of these small, mostly unknown growing areas are for? Sometimes I think they're more for the grape growers and winemakers who probably believe they can charge more for something that seems exclusive.




