One wine that's shot up in popularity among the younger and new-to-wine crowd is Muscat in various new forms (see earlier blog post on Muscat).
Those who are big into wine (aka wine geeks) are always on the lookout for The Next Big Thing. This may be some new, trendy and expensive Napa Cabernet (the next cult wine) or maybe trying to decide if Tempranillo or Viognier will ever really catch on in the U.S. But The Next Big Thing will make the wine snobs gasp, shriek and choke on their cigar smoke because it'll be cheap, somewhat sweet red wines.
If the 20-somethings can find an $8 bottle of wine with a youthful looking label and the sweetness to appeal to their cola-drinking history then it'll take off. I don't mean really sweet dessert wines; these will be sipping wines--something for the trendy wine bars to sell even. It's not Boone's Farm or Thunderbird and it's not Dow's Port--it's in between in quality and price. That will be the trick--making a decent quality and affordable slightly sweet wine. I expect there's enough worthy red wine grapes in the Central Valley of California to make this work.
|This one's got the name B LOVELY|
the label FLOWERS and BEES
the price UNDER $10
Image from preceptwinebrands.com