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Monday, March 2, 2015

Impact of Wine on Sonoma County's Economy

We'll actually start with the craft beer market as this is all the rage now. The big guys in Sonoma County are Lagunitas, Russian River, and Bear Republic breweries. Per a recent article in the Press Democrat in 2013 the craft beer industry added $170 million to the local economy, a 25% increase from the year before. Seems pretty substantial, until you see wine's impact.

In 2012 wine-related tourism was a $1.25 billion industry in Sonoma County and that's double from 2005. The total economic impact is estimated at $13 billion according to The North Bay Business Journal. Two-thirds of the county's gross product is from wine. This is from wine making, vineyards, labor, wine making equipment like barrels, construction, tourism, etc.

BTW, Napa also reports a $13 billion wine economy. For the entire state it's over $60 billion.