We'll actually start with the craft beer market as this is all the rage now. The big guys in Sonoma County are Lagunitas, Russian River, and Bear Republic breweries. Per a recent article in the Press Democrat in 2013 the craft beer industry added $170 million to the local economy, a 25% increase from the year before. Seems pretty substantial, until you see wine's impact.
In 2012 wine-related tourism was a $1.25 billion industry in Sonoma County and that's double from 2005. The total economic impact is estimated at $13 billion according to The North Bay Business Journal. Two-thirds of the county's gross product is from wine. This is from wine making, vineyards, labor, wine making equipment like barrels, construction, tourism, etc.
BTW, Napa also reports a $13 billion wine economy. For the entire state it's over $60 billion.
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