U.S. off-premise wine sales are up. Direct-to-consumer shipping from wineries is up. Wine job listings are up. Sonoma County's unemployment rate has hit an eight year low of 3.8%. U.S. unemployment is 5.1%; California is 5.9%. Sonoma County relies heavily on wine and tourism for jobs.
If there is a downside it seems to be rising premium wine prices. Maybe that's why the biggest growth category is Italian Prosecco, an inexpensive bubbly.
We should toast the good times! (Hey, I'll use any excuse).
No comments:
Post a Comment