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Wednesday, May 9, 2018

Online Alcohol Sales Increasing

Per Slice Intelligence, a marketing research firm out of Silicon Valley, online alcohol sales & delivery increased about 33% from 2016 to 2017.

Blame it on (or thank) Amazon. I buy everything from hardware items, to kitchen pantry foods, to drug store stuff online instead of running out to a store because it's easy and convenient. The same is happening with alcohol, with wine being the biggest part. It makes sense that wine is the key piece of this as most wines are high value and low availability (you aren't likely to order Bud Lite online when you can find it cheap at most any store).

Unfortunately, many wineries do a mediocre job with their e-commerce. It just might be worth the investment to do it right.