Folks are always trying new things to get a bigger slice of the pie in the alcohol business. Here are the latest things you'll see coming your way. Pretty exciting stuff.
Actor Jack Black with be the new spokesperson for Boston Brewing as the current CEO is just too boring for TV.
Piper-Heidsieck launches a champagne under screw cap. This was done based on complaints from people having to fumble with the wire cages, the wrapper, then the funny-shaped cork.
A new breathalyzer attaches to your computer to help prevent those online alcohol-fueled purchases. If this catches on you may want to sell your Amazon stock.
Knowing the health theme works in selling products Bud is coming out with an avocado beer. Their motto might be, "All the goodness of ripe California avocados with none of the bad taste of Bud."
Apple is coming out with new facial recognition technology for your phone that will match what drink you should have to your current mood. It might be a pinot noir day, might be a gin day -- no more guess work.
Gallo is getting into new businesses. Their first venture will be with Petite Sirah lip gloss. Make your lips look purple as if you've been wine tasting all day. Your friends will think you flew off to Napa for the weekend or maybe just believe you've finally moved on from chardonnay.
Yes, it is April 1st.
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