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Friday, July 26, 2019

Bad Ideas in Beer

Not everyone in the booze biz is a marketing genius. I think sometimes there's a meeting where in desperation someone says, "Oh, what the hell, lets try this."

The latest is Pabst Blue Ribbon combining the awesomeness of PBR with coffee. Someone must have said, "Coffee is trendy, (good) beer is trendy, what can go wrong?" Is this a breakfast beer? If there was ever a drink I didn't want to try this would be it.

You probably never knew about this one, but Coors tried to jump on the sparkling water trend, so they made a sparkling water putting it in what looked like their beer bottles. Oops, nobody wanted to give that to their kid, nobody wanted to be seen drinking it while driving. Nope, it didn't work out.

Food-flavored beer attempts have come and always gone as the craft beer industry tries to grab attention. There was a Virginia brewery doing a Lucky Charms beer called Saturday Morning to a Colorado brewery making a Rocky Mountain Oyster beer brewed with actual bull testicles. Imagine what you puke would look like after drinking a six-pack of Lucky Charms beer. Years ago an Illinois brewery made a pizza-flavored beer and while that might sound pretty good at first the reviews on it were pretty bad. This crap can stop now.

Weed-infused alcohol. Jeezuz, people are actually trying this currently. Would you drink this while watching Sunday afternoon football or while watching an old Cheech and Chong movie late at night? See, it's too confusing for this to ever grab a share of whatever market it's in. I can see no logical reason for this not to die a quick death.
One is kind of a lite beer with
less THC than the other


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