California Wines Sales in the U.S.

For 2018 domestic sales of California wines hit a new high surpassing $40B -- a 3% increase from the previous year. Volume sales aren't up as much as dollar sales meaning consumers are paying more for their wine.

By variety the top five wines are Chardonnay, Cabernet Sauvignon, Red Blends, Pinot Gris/Grigio, and Merlot. Chard and Cab make up one-third of the market. Everybody's darling, Rosé, is less than 3% of the market (trailing white zinfandel even), but grew by 46% from the previous year.