Soda Rock was an historical, and dilapidated, old winery in nearby Alexander Valley. They built a nice facility keeping the original architecture.
Just recently they also purchased Pezzi King Vineyards--known mostly for their Zinfandel. Plus they will open a new tasting room in Sonoma Valley (not yet sure which of their wineries will be featured there). UPDATE: As of May 2012 they are hiring at the Sonoma Vly property under the name of Stonecushion which is the incorporation of Mazzocco and Matrix.
The Wilson's wine style is fruit-forward and stylized rather than terroir-driven. Fruit-forward means lush, red fruit, and typically higher alcohol levels. They win lots of awards with this style. You can't argue with success.
It's a bit unusual that a family, rather than some corporation, buys up wineries. It's nice they are being kept locally owned. This should also put the Wilsons in a good position to ride the rising tide of California exports and the end of the recession.
|The Soda Rock Winery tasting room|