- The big guys love to jump in on the latest trend. I guess because they have the resources to do this compared to the mom-and-pop wineries.
- There are millions and millions of cases of White Zinfandel made every year. Beringer owns over a third of the dollar market for this wine.
- White Zinfandel has been a cash cow for folks like Sutter Home and Beringer since the 1980s. It's a huge seller with middle-aged types. I suppose the stereotype for a White Zin drinker is a 50 year old female.
- More recently, an old grape thrown out by the "serious" California wine producers many years ago, Moscato, has seen sales soar. Supposedly the 20-somethings love this sweet, cheap wine.
Beringer White Zinfandel Moscato
|Another great marketing idea|
Maybe they go with White Zin Moscato?
A review of White Zinfandel Moscato? No, not from me. Eeewww.
Put your thinking caps on you marketing guys/gals. We want a low carb Sparkling Pinot Gris Moscato Port in a cute pink can from Brazil!